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All Rights Made Easy
All Product Rights Defined For Beginners
Legal Disclaimer While every attempt has been made to ensure that the information presented here is correct, the contents herein are a reflection of the views of the author and are meant for educational and informational purposes only. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. No guarantees whatsoever, be it fiduciary or in terms of any guaranteed results are made, and as always competent legal, accounting, tax and other professional consultation should be sought where needed. The author shall in no event be held liable for any loss or other damages, including but not limited to special, incidental, consequential or other damages.
Table of Contents
1: Introduction: What do All These Terms Mean?
2: Resell vs. Resale Rights
3: Resell Rights
4: Master Resell rights
5: Private Label Rights
6: Nontransferable Rights
7: Personal-Use Rights
8: Unrestricted Rights
9: Rebranding Rights
10: Give Away Rights
11: Reprint Rights
12: Royalty Rights
13: Foreign Language Rights
14: Conclusion
1: Introduction: What do All These Terms Mean?
If you've ever tried to sort through the world of resell rights, you probably
noticed there are nearly a dozen terms bandied about as if everyone knows what
they mean. Problem is, plenty of people don't know what they mean - and that
includes some of the marketers who are selling rights to their products!
That's why I created this report. Over the next few pages we'll dissect the most
common terms associated with resell rights. And the next time you purchase
rights, you can be confident since you know what you're buying.
But one word of warning...
A moment ago I mentioned that sometimes even the marketers selling the rights
don't understand the terms they're using. That means that you need to ALWAYS
read your rights license so you understand how your product can or cannot be
Even if you know the definition of a term, the marketer selling you the rights
might not - and so the license may list terms startlingly different from what you
expected. When in doubt, ask the original product creator directly, and get it in
writing so there aren't any misunderstandings.
Now let's get on with it...
2: Resell vs. Resale Rights
You've no doubt noticed that some people refer to "resell rights" while others
refer to "resale rights."
What's the difference?
While the English majors may argue about the correct spelling and usage, for all
practical purposes the terms can be used interchangeably. As such, "master
resell rights" are exactly the same thing as "master resale rights," "basic resell
rights" are the same thing as "basic resale rights," and so on.
Which brings us to our next definition...
3: Resell Rights (AKA Basic Resell Rights)
When you get basic resell rights to a product, it means you can sell it directly to
your customers and keep all the profits.
However, selling it to customers is the only thing you can do with a product that
comes with basic resell rights. That means you aren't allowed to change it in
any way, nor are you allowed to pass the resell rights along to your customers.
This is similar to being an affiliate in that you aren't allowed to modify the
products you're selling. The difference, of course, is that when you have resell
rights you get to keep all the profits, control the sales process and build the
customer list.
Note: Check your resell rights license. Some product owners require you
to sell the product using their sales letters. Other owners give you a sales
letter to optionally. Still others don't give you any sales materials.
Also, some licenses allow you to include your resell rights product as a
bonus to other paid products, include it in a membership site or even sell
it on an auction site. Others do not allow these practices for fear of
devaluing the product. Check your license!
4: Master Resell Rights
When you get master resell rights to a product, it means you not only can make
money selling the product to your customers, you can also make money by
selling the resell rights or master resell rights to your customers and your
customers can do exactly the same thing.
Let me give you an example:
You buy master resell rights to a dog training ebook. You get to make money in
two ways:
1. You sell this ebook directly to dog enthusiasts and keep all the profits.
2. And you also sell the resell rights or master resell rights to this ebook
to other marketers. (Usually you charge a little more when you sell
the rights.)
Those other marketers who bought the rights now have master resell rights as
well. That means they can sell the product directly to end users, and/or they
can also sell the master resell rights to other marketers.
In other words, everyone who purchases the master resell rights version of the
product may sell the product itself and sell the rights to the product.
Note: Check your license. Usually acquiring master resell rights (MRR)
means that anyone who purchases the product automatically gets master
resell rights, which is the right to sell the product and transfer the rights
to others.
However, some licenses allow you to only sell BASIC resell rights to your
customers. That means your customers can resell the book but NOT the
rights. These are usually referred to as nontransferable rights.
Also, just as with basic rights, some licenses define specifically how and
where you can sell your product (e.g., whether you can sell on auctions,
put the product on a CD and ship it, etc). Always check the license to
ensure you're following its terms.
Just as with basic resell rights, you aren't allowed to modify master resell rights
products. If you do want to modify a product, then you'll need to search for
products in our next category...
5: Private Label Rights (AKA PLR, and Private Label Resell Rights)
When you get private label resell rights (PLR) to a product, it means that not
only do you get the right to sell the product to your customers, you ALSO get the
right to modify the product.
In the case of a text document, you'll usually get the original source file (e.g.,
Word document or txt file) so that you can add text, delete text, chop an ebook
into articles, combine articles to create an ebook and so on. Usually you're
allowed to put your name as the author/creator of the product.
This is another case where you need to check your PLR license very carefully, as
not all PLR is created equally:
- Some PLR licenses allow you to create an entirely different product,
such as turning an audio product into a text product or vice versa,
while others forbid the practice.
- Some licenses grant you transferable rights, meaning you can pass
the private label resell rights to others, while other licenses forbid it.
- Some licenses have very strict guidelines about what percent of your
product must be changed before you can put your name on it, while
others don't define it.
Bottom line: check your license carefully so you understand exactly how you can
modify your product and resell it.
6: Non-Transferable Rights
A few times in this report we've referred to "nontransferable rights." As the
name implies, this means that you cannot transfer whatever rights you received
with the product to your customers.
For example, nontransferable private label rights means you can modify the
product and sell it to your customers, but your customers don't get any rights
(e.g., they can use it for their personal use only).
In short: your customers can enjoy the product but they don't have the rights
to modify it, sell it, or even give it away.
7: Personal-Use Rights
Products with personal-use rights means the person can enjoy the product but
they do NOT get any rights with the product. They can read it, use it and enjoy
it - but they can't share it, sell it, modify it or reprint it in whole or in part.
If have basic resell rights to a product, that means you're selling the product to
your customer with personal-use rights only.
8: Unrestricted Rights
As the name implies, those products that come with "unrestricted rights" don't
come with a license full of "dos and don'ts."
For example, getting unrestricted basic resell rights usually means you are free
to sell the product as you please, including on auction sites, as a bonus to a paid
product and so on.
Getting unrestricted private label rights to a product usually means that you can
do anything you want with the product - modify it in any way, change it to a
different format, etc.
Note: Even though "unrestricted" is a pretty clear term, some product
creators still slip small restrictions into their licenses. As such, be sure to
read the license to make sure the product really is unrestricted.
9: Rebranding Rights
When you get rebranding rights to a product, it means you are allowed to
change specific parts of the product as allowed by the product creator.
For example, the creator may allow you to do one or more of the following:
- Change all the links in the product to your affiliate links.
- Add your own link to the front or back of the product.
- Add your name to the product (usually in the form of "presented by
[insert your name]..."
- Perhaps include a short message or ad somewhere in the product.
Then, depending on the license, you may be allowed to sell or give away the
product (giving it away is more common).
Usually rebranding rights are granted to affiliates so they can get a backend
income from giving away a free report. To make it easy on the product creators,
they usually distribute a "PDF rebrander" (like or similar) so that
affiliates and others who want to rebrand the report can do so easily themselves.
10: Give Away Rights
Rebrandable products sometimes come with give away rights. As the name implies,
you can give these products away to your subscribers and visitors. Most of the
time, those products that include give away rights actually forbid you from
reselling the product.
Note: give away rights do not allow you to modify the product in any way.
However, if you were granted private label rights WITH give away rights,
then you can modify and give the product away. If your license doesn't
grant PLR rights explicitly, then assume you cannot change the content.
11: Reprint Rights
Reprint rights gives you permission to publish (print) an article, report, ebook or
other text document that was previously published elsewhere.
For example, articles you find in article directories (like come
with reprint rights. That means you can reprint the article in its original form -
complete with author's byline - on your own site, blog, newsletter or similar.
Reprint rights usually mean you can reprint but NOT sell the information.
Further, you aren't allowed to modify the content or the author's byline in any
12: Royalty Rights
Getting royalty rights to a product means that you need to pay the product
creator a small royalty for every product you sell.
The difference between having royalty rights and simply being an affiliate for a
product is that YOU control the product sales process, the customer list and all
backend marketing.
As such, it's usually more profitable for you to acquire royalty rights for a product
as opposed to merely being an affiliate - and that's because the money is in the
list. (Of course, getting the basic resell rights to a product is even better,
because then you pay a one-time-fee to the product creator with no revenue sharing
required - and you still get control of the sales process and the customer list.)
Note: you usually don't have any other rights to the product, which means you 
can't modify it or transfer the rights to others.
13: Foreign Language Rights
When you buy the foreign language rights to a product, it means you have the
right to translate the product into different language.
For example, buying Spanish language rights means you can translate the
product into Spanish. And usually, depending on the terms of the rest of your
license, you then get reprint rights, give away rights, royalty rights or some form
of resell rights to the product.
Note, however, that usually foreign language rights only grant you the permission
to translate the product into ONE other language. So of you wanted French,
Spanish and Mandarin rights to a product, you'd likely need to buy three
separate licenses.
14: Conclusion
As you likely figured out, some products come with multiple rights.
For example:
- You may purchase a product that includes resell rights AND foreign language rights.
- You ma

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